Principal AI Engineer · Founder, Applied Relevance
a.k.a. Geordie
Shell
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AI, before it was called AI.
The speed of vibe coding with the discipline of spec- and test-driven development.
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Three decades building the infrastructure that lets organizations find, trust, and act on their own information — from enterprise search and semantic retrieval for Fortune 500 financial-services, government, and telecom clients to today’s production AI systems.
Outside work: an Amiga tribute, a ranking of the people who changed history, some genealogy, and a nutrition site that asks where you get your fiber.
Professional
What pays the bills: the companies I run and the things I write.
Executive AI consulting
Executive consulting for organizations navigating the fast-changing world of AI: the most effective, cost-efficient strategies for truly transformative AI, without the exploding token costs, slop and failure rate of early initiatives.
appliedrelevance.com
Logistics & warehouse management
An air-gapped warehouse-management system for small and mid-sized manufacturers: MODBUS and cobot integration, zero cloud dependency, built to NIS2 and OT-security standards.
epinomy.com
Contract lifecycle management
Electronic contract-lifecycle management for institutions: intake, multi-stage review, award tracking and compliance audit logging.
Behind a login
Evidence-based language learning
Language learning built on comprehensible-input methodology and driven by a custom agentic content pipeline.
linguamama.ai
Professional-to-professional referrals
Handling referrals between professionals.
inthority.com
Thought leadership
Writing about AI and the future of work, with a philosophical backbone.
ciqsi.net
Hobbies
What doesn’t. Built for the pleasure of it, and none the worse for that.
Nutrition & lifespan
Evidence-based nutrition and lifespan. Where do you get your fiber?
fibertarian.com
History, ranked
A historical timeline, and a ranking of the personalities who had the most impact on the world.
shadowyrealm.com
CRM, blog & email
A mishmash of bespoke CRM, blogging and email features that gives every property here a common set of utilities.
Behind a login
Thirty years, the short version. The full record — financial services, the Big Four, government, and the products along the way — has its own page.
2006–present
Principal AI Engineer & Founder
Independent consultancy and product studio shipping production AI end to end — cloud-native SaaS through air-gapped, on-prem industrial systems.
2007–2018
Primary account, enterprise technology strategy
Applied Relevance’s longest-standing advisory relationship. Led the Fund’s evaluation of enterprise search platforms — Microsoft, Autonomy, ElasticSearch and others — and the taxonomy and pipeline architecture behind imfbookstore.org. Findings presented to Fund management shaped a $4M enterprise technology strategy implementation.
2024
Lead Data Engineer (contract)
Built an AI product-data enrichment pipeline on Databricks and OpenAI for massive retail catalogs (Yahoo!, Shopify, Walmart). Acquired by Shopify; the platform capabilities contributed to the valuation behind the acquisition.
2020–2025
Developer tooling
Built and published the Adobe Experience League Markdown extension for VS Code, and automated the Flare-to-Adobe-Flavored-Markdown documentation migration.
For consulting, advisory work, or a conversation about getting an AI system through its first six months in production.